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Search Marketing

The Zero-Click Conundrum in Search: A B2B Survival Guide

  • On August 27, 2025
  • zero-click search, zero-click solution
1, Navigating the New Search Landscape: Challenges and Data Insights from AI 1.1 The AI Search Imperative: How AI Overviews Are Reshaping the SERP The digital marketing playbook is undergoing a profound transformation. What was once a simple referral engine—designed to direct users to external websites—is now evolving into a sophisticated answer engine, thanks to […]
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Navigating SEO in the AI Era: The Impact of External Links and Brand Mentions on Corporate Visibility

  • On August 6, 2025
  • AI search
In the era of Artificial Intelligence (AI)-driven search, the landscape of Search Engine Optimization (SEO) is undergoing a profound transformation. This report aims to delve into the evolving relationship between traditional SEO external links (i.e., backlinks) and brand mentions, providing actionable strategies for corporate clients to maintain and enhance visibility in the new search environment. […]
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Mastering Generative Engine Optimization (GEO) for Market Penetration in China’s Manufacturing Sector

  • On July 24, 2025
  • brand marketing, china geo, testing machine marketing
China’s digital landscape is rapidly evolving, with Generative AI-powered search engines (GEO) becoming pivotal in shaping market perception and guiding purchasing decisions. Our recent analysis of six leading Chinese AI search engines (DeepSeek, Baidu Wenxin Yiyan, Alibaba Tongyi Qianwen, ByteDance Doubao, Tencent Hunyuan, Zhipu Qingyan) regarding “top 10 testing machine manufacturers” reveals critical insights. While […]
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A Cautionary Tale: A Globally Renowned Company’s Chinese Website Riddled with Errors

  • On July 15, 2025
  • SEO audit, seo audit china
Posing a Challenge: Are You Also Facing an “Invisible Wall” in the Chinese Market? The siren call of the Chinese market echoes across boardrooms worldwide – a colossal consumer base, unparalleled digital adoption, and the promise of exponential growth. Many Western enterprises, armed with global prestige and innovative solutions, heed this call, investing significant capital […]
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What Would You Do If You Faced This Challenge

  • On July 14, 2025
  • marketing challenges china
Your brand might be thriving globally, but as you eye China, a market with a vast digital ecosystem and unique cultural nuances, have you ever considered that a seemingly harmless marketing campaign could instantly unravel years of effort and even lead to a catastrophic brand reputation crisis? When it truly happens, what would you do? […]
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Baidu vs. Google: Key Differences That Can Sink Your SEO Strategy in China

  • On June 6, 2025
As a Western business eyeing the vast opportunities of the Chinese market, you’re likely familiar with the critical role of search engine optimization (SEO) in digital success. However, assuming your Google-centric SEO strategies will translate directly to China’s digital landscape is a common, and often costly, mistake. The reality is, China operates on an entirely […]
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The Evolution of Market Behavior and the Repositioning of Search Engines

  • On April 11, 2025
  • baidu marketing
In recent years, China’s human resources industry has experienced a dramatic shift in search behaviors. Baidu, once the undisputed leader among traditional search engines, now faces significant challenges from emerging channels. Between 2017 and 2025, search volumes for headhunting-related keywords (such as “real estate headhunter” and “financial headhunter”) have plummeted by over 90%. Only “pharmaceutical […]
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China’s Search Engine Market: Current Landscape, Trends, and Strategic Implications

  • On December 25, 2024
  • china search market, china search marketing
The Chinese search engine market is experiencing a dramatic transformation, driven by rapid technological advancement and changing user behaviors. With a market value in the hundreds of billions of yuan and double-digit annual growth, China’s search industry has become a crucial battleground for both domestic and international players. As the world’s largest internet market continues […]
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How Baidu Search is Becoming Harder to Find Valuable Content

  • On December 17, 2024
  • baidu search marketing
As a seasoned digital marketing consultant and frequent user of Baidu Search, I have noticed a significant change in the search results provided by the platform. It has become increasingly difficult to find valuable content, with irrelevant and low-quality results dominating the first few pages. This article will explore the reasons behind this trend, the […]
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The Challenges of Search Marketing in China and Strategies for 2025

  • On November 27, 2024
  • china search marketing, marketing strategy 2025
How can traditional search marketing adapt to the rapid rise of AI? The rapid advancement of artificial intelligence (AI) technology is reshaping industries, and search marketing is no exception. Particularly in China, AI is redefining user behavior and search engine ranking mechanisms. As we look ahead to 2025, how can businesses remain competitive in this […]
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