WeChat, Xiaohongshu & TikTok: Which Works Best for Social Media Marketing in China?

On February 5, 2024
china social media marketing, douyin marketing, TikTok marketing, wechat marketing, xiaohongshu marketing

Social media has become an integral part of marketing strategies globally, and China is no exception. With its massive population of digitally-connected consumers, China offers lucrative opportunities for brands looking to tap into these platforms. However, the unique Chinese internet landscape, dominated by local apps, requires an understanding of the major players to devise an […]

On January 25, 2024
market on xiaohongshu, xiaohongshu marketing

Xiaohongshu, or “Little Red Book”, has become one of the most popular social commerce platforms in China. With over 100 million active users, it offers great opportunities for brands to reach young female consumers mainly between 18-35 years old. This article provides tips on creating effective marketing campaigns on Xiaohongshu. Know Your Audience The first […]

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