Reclaiming Relevance: How Western B2B Brands Can Dominate WeChat Official Accounts in China
- On June 27, 2025
- brand marketing, wechat marketing, wechat tips
The Uncomfortable Truth for Western B2B Leaders in China The question facing many Western B2B leaders eyeing China’s vast industrial market is stark: “Why does your WeChat Official Account — your gateway to China’s $7T industrial market — have fewer subscribers than a local noodle shop?” This provocative inquiry confronts a common, yet often unacknowledged, […]
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