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Digital Marketing

The Top 10 Trends in China’s Internet Advertising Industry in 2024

  • On April 16, 2024
  • China internet advertising
The internet advertising industry in China is undergoing significant changes, all of which are aimed at improving the effectiveness and efficiency of advertising. While the competition is fierce, this is also the driving force behind the industry’s development. 1, Increasing Concentration in the Advertising Market Just as large companies like to acquire smaller ones, internet […]
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Digital Marketing Strategies of Foreign Companies in China

  • On April 11, 2024
  • china digital marketing, digital marketing strategy
Foreign companies operating in China often leverage the country’s unique digital ecosystem, including social media platforms like WeChat and Weibo, e-commerce platforms like Taobao and JD.com, as well as search engine optimization (SEO) and search engine marketing (SEM) to boost their brand visibility. They also rely heavily on data analytics and consumer insights to shape […]
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Increasing Your Brand Awareness in China

  • On January 26, 2024
  • branding china, china branding
The growing importance of the Chinese market makes establishing brand awareness paramount for international companies. With a population of over 1.4 billion and a rapidly expanding middle class, China represents “the opportunity of the century” for global brands according to many business leaders. In 2021, China became the world’s largest retail market with total sales […]
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How to Market on Xiaohongshu: An Influencer Marketing Platform in China

  • On January 25, 2024
  • market on xiaohongshu, xiaohongshu marketing
Xiaohongshu, or “Little Red Book”, has become one of the most popular social commerce platforms in China. With over 100 million active users, it offers great opportunities for brands to reach young female consumers mainly between 18-35 years old. This article provides tips on creating effective marketing campaigns on Xiaohongshu. Know Your Audience The first […]
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The Future of Search Advertising in China

  • On January 16, 2024
  • baidu search marketing, china search marketing
Search advertising stands to gain as Chinese advertisers seek new growth despite tightening budgets. Integrated marketing across platforms is key to uncover incremental needs and long-term expansion. Industry data shows advertisers plan to increase search budgets in 2022. But priorities remain the overall traffic, diversion and conversion strengths of media platforms over specific ad types. […]
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The Psychology of Decision-making in B2B Sales

  • On September 8, 2023
  • B2B buying cycle, b2b marketing, B2B marketing strategy
A. The Importance of B2B Buyer Psychoanalysis In the realm of B2B sales, buyer psychology is the linchpin that can make or break a deal. Recognizing the demands, motivations, and challenges of B2B buyers is essential for crafting effective marketing strategies. As the B2B marketplace continues to evolve, those who master the psychology behind decision-making […]
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E-Commerce and Digital Marketing Opportunities in China

  • On July 6, 2023
  • china digital marketing, china e-commerce
E-commerce is booming in China. The e-commerce industry is growing rapidly in China as more and more Chinese consumers shop online. According to data from the China E-commerce Research Center, in 2020, the transaction scale of China’s e-commerce market will reach 34.8 trillion yuan, a year-on-year increase of 8.6%. This figure shows that e-commerce has […]
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Important Issues in Baidu Platform Marketing

  • On June 13, 2023
  • baidu marketing, baidu platform marketing
In recent years, with the rapid development of the Internet, the Baidu platform has become the first choice for many companies and individuals to conduct online marketing. Since Baidu has a large number of searches and users, it can provide advertisers with relatively professional marketing solutions and services, so more and more companies and individuals […]
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The Logic of Groupon Marketing

  • On December 23, 2022
  • groupon marketing, social marketing
Everyone knows that fresh fruits and vegetables are a common category in Groupon buying, and its high-frequency purchases and large purchases at one time are very popular among various communities. What is the logic of Groupon buying marketing? Groupon buying mainly focuses on fresh products, most of which are consumables that ordinary people need in […]
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Integrated Marketing Is The Weapon of SME

  • On July 20, 2022
  • china integrated marketing, integrated marketing
In recent years, many companies have begun to realize that it is becoming more and more difficult to run a business. Even if you invest a lot of money in marketing, you can’t achieve good sales conversions. The epidemic that broke out in 2020 and has continued to this day has cast a heavy shadow […]
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