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SEO Tips

Link building on Baidu Baike doesn’t work anymore

  • On May 31, 2019
  • Baidu Baike, Baidu Baike links
As China marketers all know, it’s really important to build links on Baidu Baike, because this would give extraordinary metrics to a website and great chance to get keywords ranking higher on Baidu. However currently, it’s found that links on Baidu Baike in reference section have been replaced by Baidu snapshots. Through the picture, we […]
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Baidu Current Crisis

  • On May 29, 2019
  • baidu challenge, baidu crisis
In 2010, US technology giant Google left China market with tears. Without a strong opponent, Baidu’s search business has grown by leaps and bounds. After one year, Baidu’s market value surpassed Tencent and became a Chinese Internet giant. At that time, Baidu had unlimited scenery. However as times bing, Baidu, once brilliant, has now fallen […]
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Main Issues of Mobile SEO from Baidu View

  • On March 4, 2019
Recently, Baidu evaluated the issues of mobile page compatibility, and found that the mobile page of some websites has different page appearance under different versions of operating system. Some have layout errors and page functions. Various browsing problems such as invalidation and unsightly pages affect those mobile user experience. Baidu recommends that webmasters take care […]
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Baidu showing media name instead of its URL

  • On January 29, 2019
On January 25, 2019, Baidu adjusts its showing result, by replacing media name instead of its URL. Here’s the sample of one indexing in result, as “artificial intelligence” is searched on Baidu. This get users totally confused of what exactly the media page will be, since we used to identify one page by its unique […]
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Baidu Keeps its Algorithm Changing Frequently in 2018

  • On November 10, 2018
Baidu SEOers are now facing big challenge in common. Keywords rankings slide down and organic traffic keeps decreasing this 2018. This is an irreversible trend of Baidu SEO. From the beginning of 2018 to the present, Baidu released its algorithm updates more than 10 times, within which the word “severely cracked down” appeared 3 times. […]
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Fascinating Keywords from A Call One Day

  • On October 19, 2018
We received a call one afternoon, asking for “how to transfer ownership of real estate in Hawaii”, which was related of ReadUSA.com business (our client) we represented in China. It’s pretty strange question though ReadUSA.com. The lady over the phone described that one guy in her organization embezzled funding since earlier 2016, and bought many […]
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How to use WeChat Business Accounts

  • On June 14, 2013
What is WeChat? Free to use, and approaching 400 million users "WeXin" or English name "WeChat" is now the biggest mobile social platform in China. It is also popular overseas Many local companies are already actively marketing using WeChat. WeChat can be used for free on most global mobile networks, and we advise international companies […]
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PPC Before SEO: Why Pay-Per-Click is Recommended

  • On April 17, 2013
Client always ask: Should I start with paid search(PPC) or natural search(SEO)? We strongly recommend that you start with paid search. To Make SEO Efficient PPC allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis. From tracking back though the qualified leads, we can […]
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Effectively measuring the impact of your brand in China

  • On August 2, 2012
How can you measure an impact of one brand versus another on the China Internet? Lets look at the 3 famous NBA basketball players on China web. How popular are the super stars, Yao Ming, LeBron James and Michael Jordan in China? Each can be considered as a “brand name” or unique “Key Word”. Below […]
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Brand Keywords SEO Coordinated with Online PR

  • On July 2, 2012
One of our clients from Australia thought it’s unworthy doing brand keywords SEO, as it already lists top 1, in terms of the query of his brand on major search engines. This sounds reasonable but let’s think a bit further. Provided you’re newbie in the local China market, even though you may be well-known in […]
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