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Social Marketing

Xiaohongshu – the Commercial Value of China’s Leading UGC E-commerce Platform

  • On March 18, 2024
  • xiaohongshu, xiaohongshu marketing
Xiaohongshu, a content community and e-commerce platform, has emerged as a driving force behind China’s consumer trend discoveries. By enabling users to share product recommendations and lifestyles through user-generated content (UGC), it has successfully cultivated a thriving ecosystem of content creation, social commerce, and brand marketing. Founded in 2013, Xiaohongshu has rapidly evolved from a […]
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Decoding Recommendation Algorithms in China Video Platforms

  • On March 15, 2024
  • china kuaishou, china tiktok, kuaishou, tiktok, TikTok marketing
In the vast digital landscape, Chinese video platforms are employing sophisticated algorithms to curate personalized content for millions of users. At the forefront of this technological revolution is a powerful recommendation system that processes a staggering 35 billion data points and 440 million videos daily, seamlessly connecting 700 million users with tailored viewing experiences. The […]
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WeChat, Xiaohongshu & TikTok: Which Works Best for Social Media Marketing in China?

  • On February 5, 2024
  • china social media marketing, douyin marketing, TikTok marketing, wechat marketing, xiaohongshu marketing
Social media has become an integral part of marketing strategies globally, and China is no exception. With its massive population of digitally-connected consumers, China offers lucrative opportunities for brands looking to tap into these platforms. However, the unique Chinese internet landscape, dominated by local apps, requires an understanding of the major players to devise an […]
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How to Market on Xiaohongshu: An Influencer Marketing Platform in China

  • On January 25, 2024
  • market on xiaohongshu, xiaohongshu marketing
Xiaohongshu, or “Little Red Book”, has become one of the most popular social commerce platforms in China. With over 100 million active users, it offers great opportunities for brands to reach young female consumers mainly between 18-35 years old. This article provides tips on creating effective marketing campaigns on Xiaohongshu. Know Your Audience The first […]
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Top 10 Mistakes in China Social Media Marketing

  • On August 14, 2023
  • china social marketing mistakes, china social media marketing
China’s Digital Social World Connecting 1 Billion People In today’s digital age, Chinese social media platforms have become a key channel for companies to communicate with users, brand promotion and marketing promotion. With the popularization of smartphones and the rapid development of the Internet, Chinese social media is characterized by diversification and rapid changes, providing […]
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The Logic of Groupon Marketing

  • On December 23, 2022
  • groupon marketing, social marketing
Everyone knows that fresh fruits and vegetables are a common category in Groupon buying, and its high-frequency purchases and large purchases at one time are very popular among various communities. What is the logic of Groupon buying marketing? Groupon buying mainly focuses on fresh products, most of which are consumables that ordinary people need in […]
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